Supermarkets, wholesalers, and specialized chains will share experiences, strategies, and learnings on how to strengthen value propositions, optimize assortment, and build stronger relationships with manufacturers and shoppers.

🇫🇷

Frédéric Gautier

CEO of ILACAD & OPENCatman

8:30MEX

9:30COL

10:30VEN

11:30ARG

Opening remarks and welcome

🇦🇺

Brian Harris

Creator of Category Management & CEO of IntentAI

8:45MEX

9:45COL

10:45VEN

11:45ARG

The Next Generation of AI-Driven CatMan

🇦🇷

Manuel Gabriel

Category Management Manager at Carrefour Argentina

9:30MEX

10:30COL

11:30VEN

12:30ARG

The business behind assortment: what opportunities are we missing?

🇨🇱

Belén Lira Villalobos

Head of Category Management & Layout at Salcobrand Chile

10:00MEX

11:00COL

12:00VEN

13:00ARG

From mission to discovery: when the shopping need turns out to be just the beginning

🇧🇷

Murilo Aguila

Senior Trade Marketing Manager at Hypera

🇧🇷

Julio Mello Gomes

VP of Education at Shop! Association Brazil

10:30MEX

11:30COL

12:30VEN

13:30ARG

Therapeutic Areas Management in Action: Reinventing Category Management through the Patient Journey

🇨🇱

Eduardo Lara

Assistant Manager of Category Management at SMU Chile

11:00MEX

12:00COL

13:00VEN

14:00ARG

The trap of having CatMan, but not operating as CatMan

Colombia is one of the markets where hard discount has transformed retail most dramatically. We will analyze its evolution and the impact of this phenomenon across different Latin American countries.

🇦🇷

Daiana Coronel V.B.

Journalist & editor at Panorama Retail magazine

8:30MEX

9:30COL

10:30VEN

11:30ARG

Chronicle of discount retail in Latin America

🇫🇷

Frédéric Gautier

CEO of ILACAD World Retail

8:40MEX

9:40COL

10:40VEN

11:40ARG

Hard Discount in Latin America & Mexico: successes and failures

🇨🇴

Ignacio Gómez Escobar

Strategic Director of the Colombian Retail Association (ACR)

9:00MEX

10:00COL

11:00VEN

12:00ARG

Why Hard Discount has had such a big impact in Colombia

🇨🇴

Andrés Escobar Uribe

Executive Manager at Ísimo Colombia

9:30MEX

10:30COL

11:30VEN

12:30ARG

Ísimo Stores: Discounter N.0

🇬🇹

Héctor Pinto

CEO Miniso Guatemala, creator of Discount and Proximity store formats

10:00MEX

11:00COL

12:00VEN

13:00ARG

Operational demands of the Discount and Proximity format

🇵🇪

Juan Pablo Congote

General Manager of Tiendas 3A

10:30MEX

11:30COL

12:30VEN

13:30ARG

The brand as a competitive advantage in the Hard Discount model: Debunking myths and building value

Real cases of companies driving innovation, collaboration, and joint development with retail.

🇲🇽

Gabriela Ortiz

Category Management, RGM & Sales Intelligence Director, Danone

8:30MEX

9:30COL

10:30VEN

11:30ARG

From Category Manager to Category Leader

🇧🇷

Jessica do Rosario Felipe

Category Development & Education Lead, L'Oréal CPD

9:00MEX

10:00COL

11:00VEN

12:00ARG

Loyalty that goes beyond the transaction: the Hairvolution case

🇵🇦

Roberto Navarro

Category Sales Development Leader, Nestlé Purina CAMCAR

9:30MEX

10:30COL

11:30VEN

12:30ARG

Pet Food: how to accelerate growth in a category undergoing transformation

🇨🇴

Daniela Ramírez

CatMan & Shopper Manager, Andean Region

10:00MEX

11:00COL

12:00VEN

13:00ARG

Beyond the cream: understanding the shopper to transform the facial care category

🇧🇷

Angela Lourenço

Trade Marketing Coordinator at Lactalis Brazil

10:30MEX

11:30COL

12:30VEN

13:30ARG

How did we develop a successful GCAT case at one of the leading retailers in Brazil?

🇲🇽

Sandra Sánchez Alarcón

Category Leadership Manager at Conagra Brands Mexico

11:00MEX

12:00COL

13:00VEN

14:00ARG

From products to missions: redesigning moments for a mind saturated with options

🇲🇽

Cintia Cabrera

Category Management Associate at Edgewell Personal Care Mexico

11:30MEX

12:30COL

13:30VEN

14:30ARG

Deciding with evidence: the new standard between manufacturer and retailer